Thursday, 22 October 2009

Target Audience



The list shows the data about what magazines the audience bought from July 2008 to June 2009. And there are different results between Q and NME.
("s" means "thousand")


NME(New Musical Express) date is:

*Total: 388s

*upper/middle class audience: 250s
*working/under class audience: 137s

*15-44 years audience: 339s
*over 44 years audience: 49s

*men audience: 296s
*women audience: 91s




Q data is:

*Total: 666s

*upper/middle class audience: 444s
*working/under class audience: 222s

*15-44 years audience: 572s
*over 44 years audience: 49

*men audience: 513s
*women audience: 153s




Needless to say, Q is more popular rock magazine than NME. There is a reason why. One is the quality of the paper that are used as pages of magazines, because Q is published each months. In NME, this one is published each week, so the quality is not good because it costs a lot of money to make. Also Q started issue later than NME, so the design is more modern and they also use some technology, I guess. But it is quite similar percentage between two magazines. For example, the percentage of the age of Q readers are as same as NME readers, and young readers read more than people who are over 44 years old.
So I suppose that the profile of one person who are reader of my music magazine. Person is a man and he is teenager and under 25 years old. He always listen to music, and he also play the instrument as the member of the rock band. From secondary school, he prefer listening rock music, so he goes to the love house every weekend to watch performances of another bands, and always contrast what the difference is between his and others. So for him, the music magazines are the most important to learn and know much more about rock.


In conclusion, the target audience is the men who are under 25 years old and also have a enthusiasm of rock and live performance.

Introduction

This task, we explain about magazines through this blog. We research and analyse music magazines which is a development of our skill from the preliminary coursework blog and designing college magazine. I have decided to focus on rock music magazines, Q and NME.

Tuesday, 6 October 2009

Introduction~college magazine~

In AS Media class, we make a college magazine and study the structure of magazine. The picture that use at magazine is person's face called a medium close up. We design our own magazines.